Our new Berlin store manager Fred Schulz talks about innovations introduced under his leadership
We redesigned the presentation of the products a little, for example, the care series Organic has its own shelf now. On top of that, we offer new products, among them the highly exclusive cosmetics series Officina Santa Maria Novella. That's a real asset to our store - and an important reference.
Oh yes! Even though the display is small, the recognition effect is immense. People from all corners of the globe enter our store with a smile because they love Santa Maria Novella.