In its early days, the project had neither a production site nor equipment. But the charismatic founder didn’t let that stop her. Her watchword is “all will be well, inshallah”. That same year, the 30 founding members began producing artisanal argan oil for food at the family’s home. Soon after, they built their own premises, which are among the most beautiful commercial buildings in the region today. A year later, they were able to purchase machinery for extracting argan oil, which allowed the cooperative to mechanise the production of two varieties of the oil: cosmetic and culinary argan oil, which were among the first exports to Europe. Today, the cooperative has 200 members, bringing together a number of cooperatives from all the villages of the municipality of Idmine. In addition to the members, there are more than 600 seasonal workers who work during the harvest season – women who are able to secure their financial and economic independence thanks to the appreciation of their work and their valuable product. Today, the cooperative has expanded its range to include other organic products that are exported all around the world. However, the heart of the production is still the liquid Moroccan gold.
The cooperative works from the raw material to the shipment of the final product. In October 2017, the cooperative began to look into becoming NATRUE BIOLOGIQUE certified. The cooperative’s products have now been certified, safeguarding the quality of the cooperative’s natural and organic products for its customers around the world. As an active member of the Fédération Interprofessionnelle Marocaine de la Filière Bio (FIMABIO), Afoulki is committed to developing strategies for the organic sector in such areas as training and mentoring, promoting the marketing of organic products, and protecting and preserving the environment.