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A fresh breeze is blowing through the corridors of MÜHLE - bringing with it a refreshed, bright design for the veganfriendly ORGANIC series.
Since its launch in 2012, the BDIH-certified ORGANIC natural cosmetics series has experienced growing popularity, garnering a loyal following. Now, it's time for an update that is not only pleasing to the eye but also once again reflects MÜHLE's philosophy.
The once rather unpretentious white appearance of the tubes and bottles has given way to a vibrant golden yellow, signifying more than just a change of color. It symbolizes the golden essence of the range: the rich argan oil, a vital component of every ORGANIC product, extracted under organic standards by a women's cooperative in Morocco.
The relaunch not only refines the profile of the range but also sends a clear signal to all those who especially appreciate sustainability and conscious skincare. While the new design is in the starting blocks, the surrounding packaging is coming to an end: the ORGANIC range is shedding its wrapping and will completely dispense with any outer packaging in the future. This means that we at MÜHLE are consistently pursuing the path of packaging reduction.
Body lotion, shower gel, face wash and shampooare now 300 ml in size. The new bottle shape not only fits well in the hand, but also sets new visual accents. At the same time, more content means less waste.
The entire MÜHLE ORGANIC range offers a comprehensive selection, from face cream and aftershave to body lotion, ensuring all-round skincare. Alongside argan oil, carefully chosen ingredients like nourishing shea butter, aloe vera, or soothing calendula and chamomile contribute to a brilliant finish. Simultaneously, they calm and regenerate the skin. Each of these precious ingredients is sourced from controlled organic cultivation or wild harvesting. The Öko-Test editorial team was also convinced; in 2022, they rated the ingredients of MÜHLE ORGANIC face cream as 'very good' in their test.
The switch to the new product design is taking place gradually. Starting with face cream, after shave balm and argan oil, all other products will soon be available in the golden yellow version.
